Dr. Rezun is a true entrepreneur invested in live projects, what gives him the right experience and credibility so the lectures are not only theory driven, but derive from real life business scenarios.
Online Brand Performance
Lecture & Workshop
Online Brand Awareness
The lecture aims to explain a model that could assist companies in developing a successful online marketing presence, and their website presence. Marketers and marketing campaigns can better position company brands in highly competitive new social media environment. The lecture includes a theoretical topic overview and an insight in practical process applications that can be upgraded with a hands-on workshop.
As proven in Dr. Rezun dissertation (i.e. Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness), the importance of professional content and its positive effect on brand visibility and business performance has become an exceedingly important marketing issue. The lecture forms the basics to support and understand positive effect on brand performance and SEO (i.e. search engine optimisation) using social media and high quality content and the recipe how to do it in any company although the experience shows that the model performs best in small or medium sized companies. Master online brand awareness techniques and address open questions such as:
Lecture & Workshop
The art of online recruitment
The lecture forms the basics to support and understand online recruitment process and tools. The knowledge is based on a 4-year study of online recruitment behaviour as a part of Dr. Rezun doctorate dissertation. The length of the lecture varies from 60 to 240 minutes. The lecture includes a theoretical topic overview and an insight in practical process applications that can be upgraded with a hands-on workshop.
The lecture aims to explain and cover online recruitment strategies that could assist companies or recruiters in developing a successful online presence. Recruiters can better position company brands in highly competitive new social media environment.
Artificial Intelligence is here! Reality, Integration, Research and Adoption
The lecture aims to explain the idea and concept behind Artificial Intelligence technology and tries to answer the open topics; (1) human versus machine dilemma; (2) What is intelligence?; (3) Will Artificial Intelligence enhance our life or threaten our survival?; (4) How will AI change the nature of our jobs?The length of the lecture varies from 45 to 180 minutes.
“To quote Owen (1988), “AI is the study of the computations, that make it possible to perceive, reason, and act.” Artificial Intelligence (i.e. AI) is already a part of our lives. It impacted the way we interact, shop, travel, work, do business and challenge our society and culture, while becoming a vital part of self-driving cars, trucks, healthcare diagnostics, IOT, stock market, surveillance, military, agriculture, advanced manufacturing, robotics, etc.
Lecture & Workshop
Blockchain, tecnology of the future
The lecture aims to explain the idea and concept behind blockchain technology from an entrepreneur and business perspective not focusing on technology code or programming, therefore the lecture is suitable for wider audience. The length of the lecture varies from 30 to 240 minutes. The lecture includes a theoretical topic overview and an insight in practical process applications that can be upgraded with a hands-on workshop.
“Let me take you to the year 93, when the internet truly opened to the world. From that point on, the information and communication revolution changed everything. We now have access to unlimited information and communication at any time. 24 years into the future we now again stand at the beginning of a new fundamental disruptive technology change. “ The lecture takes you on the history and future journey of this new disrupting technology and provides the following answers:
The 4th Pillar Future Technology
4th Pillar DLT based infrastructure
The lecture aims to explain the idea, concept and application behind DLT/blockchain technology driven project. What were the challenges and mountains we had to move to develop a working product. The lecture is suitable for wider audience. The length of the lecture varies from 60 to 240 minutes.
Based on 10 years of experience from the human resource industry, creation of new possibilities in the field of blockchain technology and the need for sensitive document exchange, digital identity and future recruitment tools the idea behind 4th Pillar presented itself. Dr. Rezun started to develop the 4th Pillar project in the year 2017. The programing began in October 2017 and the project started to develop. In October 2018 working BETA was released proving the founder’s theory. Working product is online and available for testing. The lecture takes you on the rollercoaster ride explaining the challenges of creating a new product in this unexplored future world of blockchain and provides the answers to the following topics: