Lectures
Dr. Rezun is a true entrepreneur invested in live projects, which gives him the right experience and credibility so the lectures are not only theory-driven but derive from real-life business scenarios.
Lecture & Workshop
Blockchain, tecnology of the future
The lecture aims to explain the idea and concept behind blockchain technology from an entrepreneur and business perspective not focusing only on technology code or programming, therefore the lecture is suitable for a wider audience. The length of the lecture varies from 120 to 240 minutes. The lecture includes a theoretical topic overview and an insight into practical process applications that can be upgraded with a hands-on workshop. The lecture is also available in the form of an online webinar. Tailored-made programs are prepared upon request.
“Let me take you to the year 93 when the internet truly opened to the world. From that point on, the information and communication revolution changed everything. We now have access to unlimited information and communication at any time. 24 years into the future we now again stand at the beginning of a new fundamental disruptive technology change. “ The lecture takes you on the history and future journey of this new disrupting technology and provides the following answers:
The Story Behind
The history of blockchain technology.
Bitcoin, Ethereum
Bitcoin and Ethereum blockchain networks explained.
Revolution Behind the Technology
Where is the disruption? How can blockchain technology compete with existing centralised systems?
Blockchain Ecosystem
Blockchain networks, participants, wallets, smart contracts and technology explained.
Future Finance
Finance without concern to destination or source, equally available for everybody.
Enterprise Adoption
According to PwC Time to trust Report 2020, blockchain has the potential to boost global domestic product (i.e. GDP) by 1.76 trillion dollars over the next decade.
Technology Application
Real-life blockchain technology application, possibilities and examples.
Future
The future of blockchain technology.
Lecture & Workshop
Introduction to Web3, cryptocurrency & blockchain
This advanced lecture aims to explain the idea, concept and application behind Bitcoin and blockchain technology. The lecture dives into blockchain technology basics, smart contracts, decentralized finance and much more. The lecture is suitable for a wider audience. The length of the lecture can be adapted to fit an 8-hour class. To capture the full lecture length at least 3 lecture days are needed. The lecture is also available in the form of an online webinar. Tailored-made programs are prepared upon request.
Evolution of the Internet
To understand blockchain, we must first understand the history. The lecture explores web1, web2 and discloses web3.
Money & Bitcoin
What is store of value, unit of account or a medium of exchange? Can Bitcoin become the world first digital currency? Is it durable, portable, fungible, acceptable and stable?
Blockchain Basics
This chapter covers the basic understanding of blockchain technology, cryptography, hashing and smart contracts.
Consensus Protocols
What is Proof of Work, Proof of Stake or Proof of History?
Smart Contracts
Smart Contracts are codes or rules written into a digital program, which determines what happens when digital assets come in or when certain conditions are met.
Decentralized Finance (i.e. DeFi)
A blockchain-based form of finance that does not rely on central financial intermediaries such as brokerages, exchanges, or banks to offer traditional financial instruments, and instead utilizes smart contracts on blockchains.
Permissionless vs. Permissioned
Let’s simplify by telling that public blockchains allow anyone to read or write to the public blockchain ledger, while private blockchains for example can restrict access to their network partners.
Blockchain Enterprise Adoption
The blockchain economic benefits are proven. As the technology is becoming infrastructural it is time to catch the train!
DAOs
Decentralized autonomous organizations are entities that operate through smart contracts
Lecture
Initial steps toward blockchain enterprise adoption
The lecture aims to explain the idea, concept and application behind the blockchain enterprise adoption. What are the challenges that have to be overcome and what is the current landscape? The lecture is suitable for a wider audience. The length of the lecture varies from 120 to 240 minutes. The lecture is also available in the form of an online webinar. Tailored-made programs are prepared upon request.
The lecture clarifies the basic steps towards blockchain enterprise adoption and acts as a guideline using two suitable project use-cases as examples; (1) HashNet as an advanced scalable blockchain network, and; (2) 4thtech as a blockchain application suite, that leverages trust provided by the blockchain to provide secure, immutable, instant cross-border electronic data and document exchange and eDelivery.
The Landscape & Opportunity
According to PwC Time to trust Report 2020, blockchain has the potential to boost global domestic product (i.e. GDP) by 1.76 trillion dollars over the next decade and hit the mainstream by 2030.
Blockchain Technology
With major benefits to create, store and exchange sensitive information like electronic data and documents, blockchain can substantially change the technological landscape as we know it.
Blockchain Networks
Every blockchain transaction is executed by a blockchain network such as Bitcoin, Ethereum, Tolar HashNet, Polkadot and others. Every network has its own characteristics, so it all comes down with the project requirements.
Blockchain Enterprise Ecosystem
Establishing a viable ecosystem is another key requirement prior to blockchain implementation.
Private versus Public
Public blockchains allow anyone to read or write to the public charged ledger, while private Enterprise blockchains can restrict access to their network partners.
GDPR Compliance
While the data protection EU authorities have not yet concluded which blockchain approaches deliver GDPR compliance, possible solutions are already emerging.
Interoperability
According to the EU blockchain forum report, blockchain platforms will need to be able to communicate and share data, which is a property usually referred to as interoperability.
Lecture
4thTech, blockchain-based communication infrastructure
The lecture aims to explain the idea, concept and application behind the blockchain technology-driven initiative. What were the challenges that had to be overcome e to develop a working blockchain product? The lecture is suitable for a wider audience. The length of the lecture varies from 120 to 240 minutes. The lecture is also available in the form of an online webinar. Tailored-made programs are prepared upon request.
The lecture takes you on a rollercoaster ride explaining the challenges of creating a new product in this unexplored future world of blockchain and provides the answers to the following topics:
The story behind 4thTech
How it all began?
Blockchain Technology
With major benefits to create, store and exchange sensitive information like electronic data and documents, blockchain can substantially change the technological landscape as we know it.
Blockchain Networks
Every blockchain transaction is executed by a blockchain network such as Bitcoin, Ethereum, Tolar HashNet, Polkadot and others. Every network has its own characteristics, so it all comes down with the project requirements.
Private vs. Public
Public blockchains allow anyone to read or write to the public charged ledger, while private Enterprise blockchains can restrict access to their network partners.
GDPR Compliance
While the data protection EU authorities have not yet concluded which blockchain approaches deliver GDPR compliance, possible solutions are already emerging.
dID (i.e. decentralized ID)
Trusted identities of blockchain participants are crucial to the operation success and can enable complex transactions and reduce risk.
dMail & Data File Transfer
The need for immutable, unmodifiable email and data file transfer is imminent. Traditional E-mail is not appropriate, non-secure and does not fulfil the task in question.
dNotary (i.e. decentralized notary)
Notarisation can be described as a fraud prevention process that enables data authenticity and guarantees that the document has not been changed in the course of a transaction between parties.
Lecture & Workshop
Online Brand Awareness
The lecture aims to explain a model that could assist companies in developing a successful online marketing presence and their website presence. Marketers and marketing campaigns can better position company brands in a highly competitive new social media environment. The lecture includes a theoretical topic overview and an insight into practical process applications that can be upgraded with a hands-on workshop. The lecture is also available in the form of an online webinar. Tailored-made programs are prepared upon request.
As proven in Dr. Rezun doctoral dissertation (i.e. Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness), the importance of professional content and its positive effect on brand visibility and business performance has become an exceedingly important marketing issue. The lecture forms the basics to support and understand positive effect on brand performance and SEO (i.e. search engine optimisation) using social media and high quality content and the recipe how to do it in any company although the experience shows that the model performs best in small or medium sized companies. Master online brand awareness techniques and address open questions such as:
Online Brand
Online brand value and performance.
SEO (i.e. Search Engine Optimisation)
The importance of SEO and hot to use it.
Online Marketing
Inbound and outbound marketing, differences and practices.
Online Brand Equity
The knowledge, dedication and culture required for establishing a online brand equity.
The Value of Online Content
What is the appropriate content format and which Social Media channels should be used for content publication and distribution in order to have a positive effect using the proposed model.
High Value Content
What is high-value content, its importance and creation.
Problem Solving Content
To what degree does problem-solving content in the form of online publications have an effect on brand exposure and performance.
Website Traffic
To what degree does problem-solving content in the form of online publications have on website traffic.
The Technology Behind
To achieve online exposure, Google ranking and brand visibility the right technology and tools are needed.
Lecture
Artificial Intelligence is here! Reality, Integration, Research and Adoption
The lecture aims to explain the idea and concept behind Artificial Intelligence technology and tries to answer the open topics; (1) human versus machine dilemma; (2) What is intelligence?; (3) Will Artificial Intelligence enhance our life or threaten our survival?; (4) How will AI change the nature of our jobs? The length of the lecture varies from 60 to 120 minutes. The lecture is also available in the form of an online webinar. Tailored-made programs are prepared upon request.
“To quote Owen (1988), “AI is the study of the computations, that make it possible to perceive, reason, and act.” Artificial Intelligence (i.e. AI) is already a part of our lives. It impacted the way we interact, shop, travel, work, do business and challenge our society and culture, while becoming a vital part of self-driving cars, trucks, healthcare diagnostics, IoT, stock market, surveillance, military, agriculture, advanced manufacturing, robotics, etc.
The History Behind AI
The AI Historical Timeline and Industry Overview.
Machine Learning
Authors Han, Kim, Kim, & Youn (2018) clarify that machine learning is a process, where a machine determines for its self how to input data is utilised and predicts outcomes when provided with new data.
Current AI Research Fields
The 2016 Study Panel, reveals that the leap in the performance of information processing algorithms has been accompanied by significant progress in hardware technology for basic operations such as sensing, perception, and object recognition.
Future Jobs, Adoption and Integration
WIPO, 2019, general director Mr Francis Gurry defined the AI as a new digital frontier, that will have a profound impact on the world, transforming the way we live and work.
Technology Application
The beneficial health-care, agricultural, robotic, research, manufacturing… applications of narrow AI are mind-boggling and truly revolutionary, as they are already contributing to better every day human life.
What the Future Holds?
Yes, AI can evolve and the Singularity event (i.e. when an AI will start to make improvements to itself, that we do not understand) can occur, but it’s impossible to predict what outcome will it had, for now all we can do with this new technology, its try to direct it to better our lives, and to benefit to our society.
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