Lectures

Dr. Rezun is a true entrepreneur invested in live projects, which gives him the right experience and credibility so the lectures are not only theory-driven but derive from real-life business scenarios.

Lecture & Workshop

Blockchain, tecnology of the future

The lecture aims to explain the idea and concept behind blockchain technology from an entrepreneur and business perspective not focusing on technology code or programming, therefore the lecture is suitable for a wider audience. The length of the lecture varies from 120 to 240 minutes. The lecture includes a theoretical topic overview and an insight into practical process applications that can be upgraded with a hands-on workshop. The lecture is also available in the form of an online webinar. Tailored-made programs are prepared upon request.  

“Let me take you to the year 93 when the internet truly opened to the world. From that point on, the information and communication revolution changed everything. We now have access to unlimited information and communication at any time. 24 years into the future we now again stand at the beginning of a new fundamental disruptive technology change. “ The lecture takes you on the history and future journey of this new disrupting technology and provides the following answers:

The Story Behind

The history of blockchain technology.

Bitcoin, Ethereum

Bitcoin and Ethereum blockchain networks explained.

Revolution Behind the Technology

Where is the disruption? How can blockchain technology compete with existing centralised systems?

Blockchain Ecosystem

Blockchain networks, participants, wallets, smart contracts and technology explained.

Future Finance

Finance without concern to destination or source, equally available for everybody.

Enterprise Adoption

According to PwC Time to trust Report 2020, blockchain has the potential to boost global domestic product (i.e. GDP) by 1.76 trillion dollars over the next decade.

Technology Application

Real-life blockchain technology application, possibilities and examples.

Future

The future of blockchain technology.

Lecture

Initial steps toward blockchain enterprise adoption

The lecture aims to explain the idea, concept and application behind the blockchain enterprise adoption. What are the challenges that have to be overcome and what is the current landscape? The lecture is suitable for a wider audience. The length of the lecture varies from 120 to 240 minutes. The lecture is also available in the form of an online webinar. Tailored-made programs are prepared upon request.  

The lecture clarifies the basic steps towards blockchain enterprise adoption and acts as a guideline using two suitable project use-cases as examples; (1) HashNet as an advanced scalable blockchain network, and; (2) 4thtech as a blockchain application suite, that leverages trust provided by the blockchain to provide secure, immutable, instant cross-border electronic data and document exchange and eDelivery. 

The Landscape & Opportunity

According to PwC Time to trust Report 2020, blockchain has the potential to boost global domestic product (i.e. GDP) by 1.76 trillion dollars over the next decade and hit the mainstream by 2030.

Blockchain Technology

With major benefits to create, store and exchange sensitive information like electronic data and documents, blockchain can substantially change the technological landscape as we know it.

Blockchain Networks

Every blockchain transaction is executed by a blockchain network such as Bitcoin, Ethereum, Tolar HashNet, Polkadot and others. Every network has its own characteristics, so it all comes down with the project requirements.

Blockchain Enterprise Ecosystem

Establishing a viable ecosystem is another key requirement prior to blockchain implementation.

Private versus Public

Public blockchains allow anyone to read or write to the public charged ledger, while private Enterprise blockchains can restrict access to their network partners.

GDPR Compliance

While the data protection EU authorities have not yet concluded which blockchain approaches deliver GDPR compliance, possible solutions are already emerging.

Interoperability

According to the EU blockchain forum report, blockchain platforms will need to be able to communicate and share data, which is a property usually referred to as interoperability.

Blockchain Digital Identity

Trusted identities of blockchain participants are crucial to the operation success and can enable complex transactions and reduce risk.

Blockchain Electronic Data Exchange

The need for immutable, unmodifiable digital data and documents exchange is imminent. E-mail is not appropriate, non-secure and does not fulfil the task in question.

Blockchain Document Notarisation

Notarisation can be described as a fraud prevention process that enables document authenticity and guarantees that the document has not been changed in the course of a transaction between parties.

Lecture

4thpillar Technologies, blockchain based infrastructure

The lecture aims to explain the idea, concept and application behind the blockchain technology-driven initiative. What were the challenges that had to be overcome e to develop a working blockchain product? The lecture is suitable for a wider audience. The length of the lecture varies from 120 to 240 minutes. The lecture is also available in the form of an online webinar. Tailored-made programs are prepared upon request.  

Based on 10 years of experience from the human resource industry, the creation of new possibilities in the field of blockchain technology and the need for sensitive document exchange and digital identity the idea behind 4thpillar (i.e. 4thtech) initiative presented itself.  The lecture takes you on the rollercoaster ride explaining the challenges of creating a new product in this unexplored future world of blockchain and provides the answers to the following topics:

The story behind 4thtech

How it all began?

Blockchain Technology

With major benefits to create, store and exchange sensitive information like electronic data and documents, blockchain can substantially change the technological landscape as we know it.

Blockchain Networks

Every blockchain transaction is executed by a blockchain network such as Bitcoin, Ethereum, Tolar HashNet, Polkadot and others. Every network has its own characteristics, so it all comes down with the project requirements.

Private versus Public

Public blockchains allow anyone to read or write to the public charged ledger, while private Enterprise blockchains can restrict access to their network partners.

GDPR Compliance

While the data protection EU authorities have not yet concluded which blockchain approaches deliver GDPR compliance, possible solutions are already emerging.

4thtech Blockchain Digital Identity

Trusted identities of blockchain participants are crucial to the operation success and can enable complex transactions and reduce risk.

4thtech Blockchain Electronic Data Exchange

The need for immutable, unmodifiable digital data and documents exchange is imminent. E-mail is not appropriate, non-secure and does not fulfil the task in question.

4thtech Blockchain Document Notarisation

Notarisation can be described as a fraud prevention process that enables document authenticity and guarantees that the document has not been changed in the course of a transaction between parties.

Lecture & Workshop

Online Brand Awareness

The lecture aims to explain a model that could assist companies in developing a successful online marketing presence and their website presence. Marketers and marketing campaigns can better position company brands in a highly competitive new social media environment. The lecture includes a theoretical topic overview and an insight into practical process applications that can be upgraded with a hands-on workshop. The lecture is also available in the form of an online webinar. Tailored-made programs are prepared upon request.  

As proven in Dr. Rezun doctoral dissertation (i.e. Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness), the importance of professional content and its positive effect on brand visibility and business performance has become an exceedingly important marketing issue. The lecture forms the basics to support and understand positive effect on brand performance and SEO (i.e. search engine optimisation) using social media and high quality content and the recipe how to do it in any company although the experience shows that the model performs best in small or medium sized companies. Master online brand awareness techniques and address open questions such as:

Online Brand

Online brand value and performance.

SEO (i.e. Search Engine Optimisation)

The importance of SEO and hot to use it.

Online Marketing

Inbound and outbound marketing, differences and practices.

Online Brand Equity

The knowledge, dedication and culture required for establishing a online brand equity.

The Value of Online Content

What is the appropriate content format and which Social Media channels should be used for content publication and distribution in order to have a positive effect using the proposed model.

High Value Content

What is high-value content, its importance and creation.

Problem Solving Content

To what degree does problem-solving content in the form of online publications have an effect on brand exposure and performance.

Website Traffic

To what degree does problem-solving content in the form of online publications have on website traffic.

The Technology Behind

To achieve online exposure, Google ranking and brand visibility the right technology and tools are needed.

Lecture & Workshop

The art of online recruitment

The lecture forms the basics to support and understand the online recruitment process and tools. The knowledge is based on a 4-year study of online recruitment behaviour as a part of Dr. Rezun doctorate dissertation. The length of the lecture varies from 120 to 240 minutes. The lecture includes a theoretical topic overview and an insight into practical process applications that can be upgraded with a hands-on workshop. The lecture is also available in the form of an online webinar. Tailored-made programs are prepared upon request.  

The lecture aims to explain and cover online recruitment strategies that could assist companies or recruiters in developing a successful online presence. Recruiters can better position company brands in a highly competitive new social media environment.

Overview

Human resources on the web, short overview.

Online Recruitment

Basics of online recruitment.

Online Recruitment Tools

What are the appropriate online tools and which Social Media channels should be used for content publication and distribution in order to have a positive recruitment effect?

Online Positioning

Recruiter as an online asset.

Online Marketing

Recruitment online marketing, overview and excamples.

Dedication Needed

The knowledge, dedication and culture required for successful recruitment in a specific industry.

Online Content

What is high-value HR content and how do we create it?

High Value Content

To what degree high-value HR content in the form of online publications have an effect on successful recruitment?

Lecture

Artificial Intelligence is here! Reality, Integration, Research and Adoption

The lecture aims to explain the idea and concept behind Artificial Intelligence technology and tries to answer the open topics; (1) human versus machine dilemma; (2) What is intelligence?; (3) Will Artificial Intelligence enhance our life or threaten our survival?; (4) How will AI change the nature of our jobs? The length of the lecture varies from 60 to 120 minutes. The lecture is also available in the form of an online webinar. Tailored-made programs are prepared upon request.  

“To quote Owen (1988), “AI is the study of the computations, that make it possible to perceive, reason, and act.” Artificial Intelligence (i.e. AI) is already a part of our lives. It impacted the way we interact, shop, travel, work, do business and challenge our society and culture, while becoming a vital part of self-driving cars, trucks, healthcare diagnostics, IoT, stock market, surveillance, military, agriculture, advanced manufacturing, robotics, etc. 

The History Behind AI

The AI Historical Timeline and Industry Overview.

Machine Learning

Authors Han, Kim, Kim, & Youn (2018) clarify that machine learning is a process, where a machine determines for its self how to input data is utilised and predicts outcomes when provided with new data.

Current AI Research Fields

The 2016 Study Panel, reveals that the leap in the performance of information processing algorithms has been accompanied by significant progress in hardware technology for basic operations such as sensing, perception, and object recognition.

Future Jobs, Adoption and Integration

WIPO, 2019, general director Mr Francis Gurry defined the AI as a new digital frontier, that will have a profound impact on the world, transforming the way we live and work.

Technology Application

The beneficial health-care, agricultural, robotic, research, manufacturing… applications of narrow AI are mind-boggling and truly revolutionary, as they are already contributing to better every day human life.

What the Future Holds?

Yes, AI can evolve and the Singularity event (i.e. when an AI will start to make improvements to itself, that we do not understand) can occur, but it’s impossible to predict what outcome will it had, for now all we can do with this new technology, its try to direct it to better our lives, and to benefit to our society.