Dr. Rezun is a true entrepreneur invested in live projects, what gives him the right experience and credibility so the lectures are not only theory driven, but derive from real life business scenarios.

Online Brand Performance

Lecture & Workshop

Online brand performance

The lecture aims to explain a model that could assist companies in developing a successful online marketing presence, and their website presence. Marketers and marketing campaigns can better position company brands in highly competitive new social media environment. The length of the lecture varies from 60 to 240 minutes. The lecture includes a theoretical topic overview and an insight in practical process applications that can be upgraded with a hands-on workshop.  

As proven in Dr. Rezun dissertation (i.e. Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness), the importance of professional content and its positive effect on brand visibility and business performance has become an exceedingly important marketing issue. The lecture forms the basics to support and understand positive effect on brand performance and SEO (i.e. search engine optimisation) using social media and high quality content and the recipe how to do it in any company although the experience shows that the model performs best in small or medium sized companies. The lecture will provide answers on the following topics:

Brand online

Online brand value and performance.

SEO

What is SEO and how to use it?

Online marketing

Inbound and outbound marketing, differences and practice.

Brand online equity

The knowledge, dedication and culture required for establishing a brand equity and SEO campaign.

Content value

What is the appropriate content format and which Social Media channels should be used for content publication and distribution in order have a positive effect using the proposed model?

High value content

What is high value content, its importance and creation?

Problem solving content

To what degree does problem solving content in the form of online publications have an effect on brand exposure and performance?

Website traffic

To what degree does problem solving content in the form of online publications have on website traffic?

The technology behind

To achieve online exposure, Google ranking and brand visibility the right technology and tools are needed.

Online Recruitment

Lecture & Workshop

The art of online recruitment

The lecture forms the basics to support and understand online recruitment process and tools. The knowledge is based on a 4-year study of online recruitment behaviour as a part of Dr. Rezun doctorate dissertation. The length of the lecture varies from 60 to 240 minutes. The lecture includes a theoretical topic overview and an insight in practical process applications that can be upgraded with a hands-on workshop.  

The lecture aims to explain and cover online recruitment strategies that could assist companies or recruiters in developing a successful online presence. Recruiters can better position company brands in highly competitive new social media environment.

Overview

Human resources on the web, short overview.

Recruitment online

Basics of online recruitment.

Online recruitment tools

What are the appropriate online tools and which Social Media channels should be used for content publication and distribution in order have a positive recruitment effect?

Online positioning

Recruiter as an online asset.

Online marketing

Recruitment online marketing.

Dedication needed

The knowledge, dedication and culture required for successful recruitment in specific industry.

Online content

What is high value HR content and how do we create it?

High value content

To what degree high value HR content in the form of online publications have an effect on successful recruitment?

Artificial Intelligence

Lecture

Artificial Intelligence is here! Reality, Integration, Research and Adoption

The lecture aims to explain the idea and concept behind Artificial Intelligence technology and tries to answer the open topics; (1) human versus machine dilemma; (2) What is intelligence?; (3) Will Artificial Intelligence enhance our life or threaten our survival?; (4) How will AI change the nature of our jobs?The length of the lecture varies from 45 to 180 minutes. 

“To quote Owen (1988), “AI is the study of the computations, that make it possible to perceive, reason, and act.” Artificial Intelligence (i.e. AI) is already a part of our lives. It impacted the way we interact, shop, travel, work, do business and challenge our society and culture, while becoming a vital part of self-driving cars, trucks, healthcare diagnostics, IOT, stock market, surveillance, military, agriculture, advanced manufacturing, robotics, etc. 

The history behind AI

The AI Historical Timeline and Industry Overview.

Machine learning

Authors Han, Kim, Kim, & Youn (2018) clarify that, machine learning is a process, where a machine determines for its self how input data is utilised and predicts outcomes when provided with new data.

Current AI Research Fields

The 2016 Study Panel, reveals that the leap in the performance of information processing algorithms has been accompanied by significant progress in hardware technology for basic operations such as sensing, perception, and object recognition.

Future Jobs, Adoption and Integration

WIPO, 2019, general director Mr. Francis Gurry defined the AI as a new digital frontier, that will have a profound impact on the world, transforming the way we live and work.

Technology application

The beneficial health-care, agricultural, robotic, research, manufacturing… applications of narrow AI are mind boggling and truly revolutionary, as they are already contributing to better every day human life.

What the future holds?

Yes, AI can evolve and the Singularity event (i.e. when an AI will start to make improvements to itself, that we do not understand) can occur, but it’s impossible to predict what outcome will it had, for now all we can do with this new technology, its try to direct it to bettering our life, and to benefit to our society.

Blockchain

Lecture & Workshop

Blockchain, tecnology of the future

The lecture aims to explain the idea and concept behind blockchain technology from an entrepreneur and business perspective not focusing on technology code or programming, therefore the lecture is suitable for wider audience. The length of the lecture varies from 30 to 240 minutes. The lecture includes a theoretical topic overview and an insight in practical process applications that can be upgraded with a hands-on workshop.  

“Let me take you to the year 93, when the internet truly opened to the world. From that point on, the information and communication revolution changed everything. We now have access to unlimited information and communication at any time. 24 years into the future we now again stand at the beginning of a new fundamental disruptive technology change. “ The lecture takes you on the history and future journey of this new disrupting technology and provides the following answers:

The story behind

The history of blockchain.

Bitcoin

Bitcoin explained.

Revolution behind the technology

Where is the breakthrough in blockchain technology?

Future finance

Finance without concern to destination or source, equally available for everybody.

Double spending

What is double spending, what is the problem and why Blockchain technology offers the solution?

Blockchain possibilities

Explaining the innovation and the potential behind blockchain technology.

DLT ecosystem

Blockchain networks, participants, wallets, smart contracts and technology explained?

Technology application

Real life blockchain technology application and possibilities.

Cryptocurrency market

Cryptocurrency market size, volatility and reality.

ICO

Initial coin offering explained.

Investment

Crypto investments, how to do it?

Future

The future of blockchain technology.

The 4th Pillar Future Technology

Lecture

4th Pillar DLT based infrastructure

The lecture aims to explain the idea, concept and application behind DLT/blockchain technology driven project. What were the challenges and mountains we had to move to develop a working product. The lecture is suitable for wider audience. The length of the lecture varies from 60 to 240 minutes.

Based on 10 years of experience from the human resource industry, creation of new possibilities in the field of blockchain technology and the need for sensitive document exchange, digital identity and future recruitment tools the idea behind 4th Pillar presented itself.  Dr. Rezun started to develop the 4th Pillar project in the year 2017. The programing began in October 2017 and the project started to develop. In October 2018 working BETA was released proving the founder’s theory. Working product is online and available for testing.  The lecture takes you on the rollercoaster ride explaining the challenges of creating a new product in this unexplored future world of blockchain and provides the answers to the following topics:

The story behind 4thPillar

How it all began?

Bitcoin & Blockchain

The innovation behind.

Ethereum

Ethereum blockchain explained.

Smart contracts

Smart contracts explained.

Revolution behind the technology

Where is the revolution?

The need for the product

The urgent need for eDelivery and document exchange!

4thPillar combing old and new

To develop the product old and future technologies had to be implemented!

Technology application

Real life blockchain technology application and possibilities?

Cryptocurrency market

Cryptocurrency market size, volatility and reality.

ICO

What is an ICO? The mindset, the technology and the drivers behind it.

Future

The future of blockchain tecnology.

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