The 4th Pillar – Establishing Online presence and Trust

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The 4th Pillar – Establishing Online presence and Trust

The 4th Pillar, Revolutionary DLT Technology Infrastructure – Online Brand Development and Implementation

Project Case Study by Dr. Tali Rezun

 

Abstract

The 4th Pillar project stands for revolutionary DLT technology infrastructure. The 2019 case study was constructed as an answer to a flood of unreliable information regarding online brand building in Fintech Crypto Blockchain world. Part of the research and implementation is directly sourced from Dr. Rezun doctorate dissertation “Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness”. Case study describes an actual live project starting in October 2017, so the findings and the technology solutions are up to date.

Keywords: The 4th Pillar, Blockchain, DLT, eDelivery, Online Brand, Online Trust

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