Research · Paper

Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness

Published
1 January 2018
Author
Dr. Tali Režun
Topics
Brand Equity

A mixed-methods study (grounded theory plus quantitative testing) that designs and tests an online model for SMEs. The model uses professional, problem-solving content on social media to build brand exposure and equity. It was tested over four years with Naton HR as the research subject. The model was confirmed: problem-solving content had a positive effect on brand visibility and business performance. RG shows 1 citation.

Cite this work

Režun, D. T. (2018). Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness. talirezun.com. https://talirezun.com/library/problem-solving-content-brand-equity

@misc{problem-solving-content-brand-equity,
  author = {Dr. Tali Režun},
  title = {Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness},
  year = {2018},
  url = {https://talirezun.com/library/problem-solving-content-brand-equity},
  note = {talirezun.com}
}
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