A stand-alone description, adapted from the DBA dissertation, of the general online business model that SMEs can adopt to build brand equity and exposure through problem-solving content. Includes the model legend and a graphic representation. Testing showed higher brand equity, better exposure and better business performance.
Režun, D. T. (2019). Conceptual Business Effect Model on the Positive Effect of Firm-Generated Problem-Solving Content on Social Media and Online Brand Equity — Model Description. talirezun.com. https://talirezun.com/library/brand-equity-business-effect-model
@misc{brand-equity-business-effect-model,
author = {Dr. Tali Režun},
title = {Conceptual Business Effect Model on the Positive Effect of Firm-Generated Problem-Solving Content on Social Media and Online Brand Equity — Model Description},
year = {2019},
url = {https://talirezun.com/library/brand-equity-business-effect-model},
note = {talirezun.com}
}DOI: none yet