Research · Paper

Online Brand Awareness, Brand Equity and the Importance of Professional Value-Added Content

Published
1 January 2019
Author
Dr. Tali Režun
Topics
Brand Equity

Explores alternatives to paid online brand promotion. Defines Online Brand Awareness (OBA) as a process that combines professional value-added content, advanced web technologies, SEO and social media, resulting in brand positioning, exposure and online brand equity. Partly sourced from the DBA dissertation.

Cite this work

Režun, D. T. (2019). Online Brand Awareness, Brand Equity and the Importance of Professional Value-Added Content. talirezun.com. https://talirezun.com/library/online-brand-awareness-and-equity

@misc{online-brand-awareness-and-equity,
  author = {Dr. Tali Režun},
  title = {Online Brand Awareness, Brand Equity and the Importance of Professional Value-Added Content},
  year = {2019},
  url = {https://talirezun.com/library/online-brand-awareness-and-equity},
  note = {talirezun.com}
}
DOI: none yet