Chasing Jarvis: Can Technically Sophisticated Non-Programmers Deploy SaaS Applications Using AI Coding Agents? An Empirical Investigation Through Context Engineering and the Lumina AI Case Study
The empirical study behind the non-developer thesis.
The Hows & Whys — a life story that doubles as a build manual
This is part history, part argument, part manual. It tells the story of how Chasing Jarvis came to exist, why a serial entrepreneur with thirty years of building behind him decided the most urgent thing he could teach was not a technology but a posture, and how anyone — student or not, technical or not — can follow the same path using the same free, open tools my students use. The thesis underneath all of it is a single sentence I keep returning to: the gap between an idea and a shipped product is no longer technical. It is contextual. What follows is the case for that sentence, and the on-ramp for acting on it.
We are learning to build and ship real digital products using AI coding agents. The gap between idea and shipped product is no longer technical, it is contextual.
— The premise of Chasing Jarvis