From Lab to Life · Essay

Every Product Needs a Home

Building a modern website in the age of AI agents: a manual, told through the new website of The Curator

Published
16 September 2026
Author
Dr. Tali Režun
Series
The Curator

This is the eighth or ninth article I have written around The Curator, but this time The Curator is not the subject. It is the excuse. The subject is something far older and, I think, unfairly neglected: the project website.

In the AI era anyone can code almost anything. Apps are exciting. Agent harnesses are exciting. Models, context windows, MCP servers, multi-agent pipelines, all of it is exciting. A website is not exciting. And yet, when you have finished building your app, your agent or your protocol, the first question anyone will ask is: where can I see it? The answer is a URL. A website is still the home of a digital product.