Vault Hotel Ljubljana – Establishing Online Presence, Brand Positioning and Trust

Project Case Study by Dr. Tali Rezun

Abstract

This case study deals with building hotel online presence, trust and brand positioning. The case study was constructed as an answer to a lack of available information regarding online accommodation presence and positioning. Part of the research and implementation is directly sourced from Dr. Rezun doctorate dissertation “Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness”. This case study describes an actual live project starting in February 2018, so the findings and the technology solutions are up to date.

Keywords: Hotel Vault Ljubljana, Ljubljana Hotel, Hotel Brand Online