---
title: "Story — Dr. Tali Režun"
url: "https://talirezun.com/story"
description: "Five bets on technology before it was obvious, thirty years of companies built on them, and the education behind the work."
updated: "2026-10-21T18:38:43.033Z"
---

Story · 1997 → now

# Five bets.
Thirty years.

Every company I built started with a bet on a technology before it was obvious.

## The story in brief

I started my first company at 18 and have been building companies for thirty years. The ventures ran in parallel, not one after another, and each began with a bet on a technology before it was obvious.

Since 2024 I build production software with AI coding agents, without being a developer by training, and I teach leaders and developers to do the same.

[See the five bets](https://talirezun.com/story#timeline) [Work with me](https://talirezun.com/work-with-me)

![Dr. Tali Režun explaining an MCP server architecture on stage](https://talirezun.com/photos/keynote-mcp.jpg)

tr\_ MCP server architecture, on stage

## Five bets and the ventures they led to

**Bet** = the technology wager **Venture** = a company or role it led to **Milestone**

The five betsTechnology wagers

Media, brand and digital

Tourism

People (HR)

Investment

Web3

AI

Academia

Teaching

**Bet** = the technology wager **Venture** = a company or role it led to **Milestone**

1997–2005 · Sound and search

2006–2015 · Content, people, a doctorate

2016–2023 · On-chain

2024–now · Agents

The bet · 2024

### AI and the Centaur model

Bet 5 of 5

My current bet: experts in their domain, augmented by AI, become superhuman. The human brings judgement and taste, the agents bring speed.

Led to

## Education and recognition

![Dr. Tali Režun speaking at the Adriatic Council](https://talirezun.com/photos/podium-adriatic.jpg)

tr\_ Adriatic Council · Beyond 4.0 Award, 2018

2012 Executive MBA, COTRUGLI Business School

2018 Doctor of Business Administration, defended in Paris on my 40th birthday, under Prof. Dr. Joseph C. Santora

2018 Beyond 4.0 Award, Adriatic Council

2020 UN/CEFACT expert, UNECE (CHAIN project)

2023 Vice Dean of Frontier Technologies, COTRUGLI Business School

2024 Professor, COTRUGLI Business School

Thanks

To my parents; to Dražen Kapusta; to Prof. Dr. Joseph C. Santora; and to Nataša.

## Next steps

[Work with me](https://talirezun.com/work-with-me) [Read the library](https://talirezun.com/library)

---

HTML page: https://talirezun.com/story · Site index for agents: https://talirezun.com/llms.txt