---
title: "Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness"
url: "https://talirezun.com/library/problem-solving-content-brand-equity"
markdown: "https://talirezun.com/library/problem-solving-content-brand-equity.md"
type: "Paper"
brand: "Research"
published: "2018-01-01"
updated: "2026-10-21T16:07:26.774Z"
authors: ["Dr. Tali Režun"]
topics: ["Brand Equity"]
---

# Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness

- URL: https://talirezun.com/library/problem-solving-content-brand-equity
- Type: Paper
- Brand: Research
- Published: 2018-01-01
- Updated: 2026-10-21
- Author: Dr. Tali Režun
- Topics: Brand Equity

## Summary

A mixed-methods study (grounded theory plus quantitative testing) that designs and tests an online model for SMEs.

## Overview

A mixed-methods study (grounded theory plus quantitative testing) that designs and tests an online model for SMEs. The model uses professional, problem-solving content on social media to build brand exposure and equity. It was tested over four years with Naton HR as the research subject. The model was confirmed: problem-solving content had a positive effect on brand visibility and business performance. RG shows 1 citation.

## Editions

Where to read the full work (the canonical edition first):

- [ResearchGate (thesis)](https://www.researchgate.net/publication/363852792_Company_Generated_Problem-Solving_Content_on_Social_Media_SM_and_Online_Brand_Equity_Designing_and_Testing_a_Model_for_Its_Effectiveness) (canonical)
- [PDF](https://talirezun.com/library/problem-solving-content-brand-equity/pdf)
- [ResearchGate (preprint)](https://www.researchgate.net/publication/336245022_Company_Generated_Problem-Solving_Content_on_Social_Media_SM_and_Online_Brand_Equity_Designing_and_Testing_a_Model_for_Its_Effectiveness)

## Cite this work

Režun, D. T. (2018). Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness. talirezun.com. https://talirezun.com/library/problem-solving-content-brand-equity

## Related

- [Conceptual Business Effect Model on the Positive Effect of Firm-Generated Problem-Solving Content on Social Media and Online Brand Equity — Model Description](https://talirezun.com/library/brand-equity-business-effect-model.md)
- [Online Brand Awareness, Brand Equity and the Importance of Professional Value-Added Content](https://talirezun.com/library/online-brand-awareness-and-equity.md)
- [The DBA Dissertation Guidebook: The steps toward writing your DBA masterpiece](https://talirezun.com/library/dba-dissertation-guidebook.md)

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HTML page: https://talirezun.com/library/problem-solving-content-brand-equity · The whole Library: https://talirezun.com/library.md