---
title: "Online Brand Awareness, Brand Equity and the Importance of Professional Value-Added Content"
url: "https://talirezun.com/library/online-brand-awareness-and-equity"
markdown: "https://talirezun.com/library/online-brand-awareness-and-equity.md"
type: "Paper"
brand: "Research"
published: "2019-01-01"
updated: "2026-10-21T16:50:11.703Z"
authors: ["Dr. Tali Režun"]
topics: ["Brand Equity"]
---

# Online Brand Awareness, Brand Equity and the Importance of Professional Value-Added Content

- URL: https://talirezun.com/library/online-brand-awareness-and-equity
- Type: Paper
- Brand: Research
- Published: 2019-01-01
- Updated: 2026-10-21
- Author: Dr. Tali Režun
- Topics: Brand Equity

## Summary

Explores alternatives to paid online brand promotion. Part of Dr. Režun's doctoral thesis.

## Overview

Explores alternatives to paid online brand promotion. Defines Online Brand Awareness (OBA) as a process that combines professional value-added content, advanced web technologies, SEO and social media, resulting in brand positioning, exposure and online brand equity. Partly sourced from the DBA dissertation.

## Editions

Where to read the full work (the canonical edition first):

- [PDF](https://talirezun.com/library/online-brand-awareness-and-equity/pdf) (canonical)

## Cite this work

Režun, D. T. (2019). Online Brand Awareness, Brand Equity and the Importance of Professional Value-Added Content. talirezun.com. https://talirezun.com/library/online-brand-awareness-and-equity

## Related

- [Conceptual Business Effect Model on the Positive Effect of Firm-Generated Problem-Solving Content on Social Media and Online Brand Equity — Model Description](https://talirezun.com/library/brand-equity-business-effect-model.md)
- [Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness](https://talirezun.com/library/problem-solving-content-brand-equity.md)
- [AI as a Force Multiplier: Leaders for Industry 5.0](https://talirezun.com/library/ai-force-multiplier-industry-5.md)

---

HTML page: https://talirezun.com/library/online-brand-awareness-and-equity · The whole Library: https://talirezun.com/library.md