---
title: "Naton Human Resources: Establishing Online Presence, Brand Positioning and Trust"
url: "https://talirezun.com/library/naton-hr-online-presence"
markdown: "https://talirezun.com/library/naton-hr-online-presence.md"
type: "Paper"
brand: "Research"
published: "2019-04-27"
updated: "2026-10-21T16:48:30.947Z"
authors: ["Dr. Tali Režun"]
---

# Naton Human Resources: Establishing Online Presence, Brand Positioning and Trust

- URL: https://talirezun.com/library/naton-hr-online-presence
- Type: Paper
- Brand: Research
- Published: 2019-04-27
- Updated: 2026-10-21
- Author: Dr. Tali Režun

## Summary

A case study of how the recruitment agency Naton HR built its online presence, brand position and trust from December 2011, applying the content model developed in the DBA dissertation (B01).

## Editions

Where to read the full work (the canonical edition first):

- [ResearchGate](https://www.researchgate.net/publication/332698412_Naton_Human_Resources_Establishing_Online_Presence_Brand_Positioning_and_Trust) (canonical)

## Cite this work

Režun, D. T. (2019). Naton Human Resources: Establishing Online Presence, Brand Positioning and Trust. talirezun.com. https://talirezun.com/library/naton-hr-online-presence

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