---
title: "Establishing Hotel Booking Independence with Online Presence, Brand Positioning and Trust"
url: "https://talirezun.com/library/hotel-booking-independence"
markdown: "https://talirezun.com/library/hotel-booking-independence.md"
type: "Paper"
brand: "Archive"
published: "2019-03-06"
updated: "2026-10-21T16:16:33.849Z"
authors: ["Dr. Tali Režun"]
---

# Establishing Hotel Booking Independence with Online Presence, Brand Positioning and Trust

- URL: https://talirezun.com/library/hotel-booking-independence
- Type: Paper
- Brand: Archive
- Published: 2019-03-06
- Updated: 2026-10-21
- Author: Dr. Tali Režun

## Summary

A case study of Hotel Vault Ljubljana (from Feb 2018).

## Overview

A case study of Hotel Vault Ljubljana (from Feb 2018). Shows how online presence, brand positioning and trust-building reduced dependence on booking intermediaries, with more than 10K unique website visitors between May 2018 and Mar 2019.

## Editions

Where to read the full work (the canonical edition first):

- [ResearchGate](https://www.researchgate.net/publication/332414755_Establishing_Hotel_Booking_Independence_with_Online_Presence_Brand_Positioning_and_Trust) (canonical)

## Related

- [Naton Human Resources: Establishing Online Presence, Brand Positioning and Trust](https://talirezun.com/library/naton-hr-online-presence.md)
- [Identifying Key Quality Factors of a Small Hotel: Business Success Model of a High-Quality Small Hotel in Ljubljana](https://talirezun.com/library/small-hotel-quality-factors.md)
- [AI as a Force Multiplier: Leaders for Industry 5.0](https://talirezun.com/library/ai-force-multiplier-industry-5.md)

---

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