---
title: "Conceptual Business Effect Model on the Positive Effect of Firm-Generated Problem-Solving Content on Social Media and Online Brand Equity — Model Description"
url: "https://talirezun.com/library/brand-equity-business-effect-model"
markdown: "https://talirezun.com/library/brand-equity-business-effect-model.md"
type: "Paper"
brand: "Research"
published: "2019-05-03"
updated: "2026-10-21T16:07:44.186Z"
authors: ["Dr. Tali Režun"]
topics: ["Brand Equity"]
---

# Conceptual Business Effect Model on the Positive Effect of Firm-Generated Problem-Solving Content on Social Media and Online Brand Equity — Model Description

- URL: https://talirezun.com/library/brand-equity-business-effect-model
- Type: Paper
- Brand: Research
- Published: 2019-05-03
- Updated: 2026-10-21
- Author: Dr. Tali Režun
- Topics: Brand Equity

## Summary

A stand-alone description, adapted from the DBA dissertation, of the general online business model that SMEs can adopt to build brand equity and exposure through problem-solving content.

## Overview

A stand-alone description, adapted from the DBA dissertation, of the general online business model that SMEs can adopt to build brand equity and exposure through problem-solving content. Includes the model legend and a graphic representation. Testing showed higher brand equity, better exposure and better business performance.

## Editions

Where to read the full work (the canonical edition first):

- [ResearchGate](https://www.researchgate.net/publication/332834535_Conceptual_business_effect_model_on_the_positive_effect_of_firm_generated_problem_solving_content_on_social_media_and_online_brand_equity_Model_Description) (canonical)
- [PDF](https://talirezun.com/library/brand-equity-business-effect-model/pdf)

## Cite this work

Režun, D. T. (2019). Conceptual Business Effect Model on the Positive Effect of Firm-Generated Problem-Solving Content on Social Media and Online Brand Equity — Model Description. talirezun.com. https://talirezun.com/library/brand-equity-business-effect-model

## Related

- [Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness](https://talirezun.com/library/problem-solving-content-brand-equity.md)
- [Online Brand Awareness, Brand Equity and the Importance of Professional Value-Added Content](https://talirezun.com/library/online-brand-awareness-and-equity.md)
- [Identifying Key Quality Factors of a Small Hotel: Business Success Model of a High-Quality Small Hotel in Ljubljana](https://talirezun.com/library/small-hotel-quality-factors.md)

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