“The knowledge behind brand online positioning comes from fifteen years of experience and research.”

Naton HR Case Study

2019 project case study by Dr. Tali Rezun

Naton HR – Establishing Online presence, Brand Positioning and Trust

Naton HR case study describes processes and tools needed to establishing online presence, brand positioning and brand trust of a recruitment agency. The case study was constructed as an answer to a lack of available information regarding this subject. Part of the research is directly sourced from Dr. Rezun doctorate dissertation “Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness”. Case study describes an actual live project starting in December 2011. The project is evolving and adapting to new technologies and trends, so the findings and the technology solutions are up to date.

Keywords: Naton HR, Human Resources, Recruitment, Online Recruitment, Valuable Content

 

Case Study topics:

Online trust

Case study describes how online trust for "Naton HR" brand was build, which components are crucial and how to use them.

Content network

Case study describes how online publishing content network for "Naton HR" brand was created, which social media channels were used and how.

Perfect content

What is the appropriate content format and which Social Media channels should be used for content publication and distribution in order have a positive effect on brand performance?

Online Brand Equity

Case study describes the knowledge, dedication and culture required behind establishing a brand equity and SEO campaign.

The Technology

To achieve online recognition, the right technology must be implemented. Case study dives into WordPress usage, SSL importance and perfect hosting solutions.

The 4th Pillar Case Study

2019 project case study by Dr. Tali Rezun

The 4th Pillar, DLT technology – Online Brand development

The 4th Pillar project stands for revolutionary DLT technology infrastructure. The 2019 case study was constructed as an answer to a flood of unreliable information regarding online brand building in Fintech Crypto Blockchain world. Part of the research and implementation is directly sourced from Dr. Rezun doctorate dissertation “Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness”. Case study describes an actual live project starting in October 2017, so the findings and the technology solutions are up to date.

Keywords: The 4th Pillar, Blockchain, DLT, eDelivery, Online Brand, Online Trust

Case Study topics:

Online trust

Case study describes how online trust for "The 4th Pillar" brand was build, which components are crucial and how to use them.

Content network

Case study describes how online publishing content network for "The 4th Pillar" brand was created, which social media channels were used and how.

Perfect content

What is the appropriate content format and which Social Media channels should be used for content publication and distribution in order have a positive effect on brand performance?

The Technology

To achieve online recognition, the right technology must be implemented. Case study dives into WordPress usage, SSL importance and perfect hosting solutions.

The Security

Online world is a new frontier offering unlimited possibilities, but at the same time this world is full of predators searching for their next target. Case study dives into security threads and solutions of online project of this magnitude.

Vault Hotel Case Study

2019 project case study by Dr. Tali Rezun

Vault Hotel Ljubljana – Establishing Booking Independence with Online Presence, Brand Positioning and Trust

This case study deals with building hotel online presence, trust and brand positioning. The case study was constructed as an answer to a lack of available information regarding online accommodation presence and positioning. Part of the research and implementation is directly sourced from Dr. Rezun doctorate dissertation “Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness”. This case study describes an actual live project starting in February 2018, so the findings and the technology solutions are up to date.

Keywords: Hotel Vault Ljubljana, Ljubljana Hotel, Hotel Brand Online

Case Study topics:

Online trust

Online trust is very hard to earn, but it is an essential component of online hotel industry. Case study shows how online trust model is build and how to use it.

Content network

To be successful in online hotel brand positioning, the ability of content publishing and distribution must be available. The ability to spread, publish all the novelties, special offers and all the events surrounding the hotel in question is a must.

Perfect content

Build your brand and online trust with high-quality content and share your unique knowledge and expertise. Case study displays different content examples suitable for online accommodation industry.

Online Brand Equity

Case study describes the knowledge, dedication and culture required behind establishing a brand equity and SEO campaign.

The Technology

To achieve online recognition, the right technology must be implemented. Case study dives into WordPress usage, SSL importance and perfect hosting solutions.

The Security

Online world is a new frontier offering unlimited possibilities, but at the same time this world is full of predators searching for their next target. Case study also dives into appropriate security to manage online accommodation business.

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