Case Studies

“The knowledge behind brand online positioning comes from fifteen years of experience and research.”

2019 Project Case study by Dr. Tali Rezun

Naton HR – Establishing Online presence, Brand Positioning and Trust

Naton HR case study describes processes and tools needed to establish online presence, brand positioning and brand trust of a recruitment agency. The case study was constructed as an answer to a lack of available information regarding this subject. Part of the research is directly sourced from Dr. Rezun doctorate dissertation “Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness”. The case study describes an actual live project starting in December 2011. The project is evolving and adapting to new technologies and trends, so the findings and the technology solutions are up to date.

Keywords: Naton HR, human resources, recruitment, online recruitment, valuable content

Online Trust

The case study describes how online trust for "Naton HR" brand was build, which components are crucial and how to use them.

Content Network

The case study describes how online publishing content network for "Naton HR" brand was created, which social media channels were used and how.

Perfect Content

What is the appropriate content format and which Social Media channels should be used for content publication and distribution in order to have a positive effect on brand performance?

Online Brand Equity

The case study describes the knowledge, dedication and culture required behind establishing a brand equity and SEO campaign.

The Technology

To achieve online recognition, the right technology must be implemented. Case study dives into WordPress usage, SSL importance and perfect hosting solutions.

2019 Project Case study by Dr. Tali Rezun

4thTech – Online Brand Development

The 4thTech initiative stands for a blockchain data exchange solution framework. The 2019 case study was constructed as an answer to a flood of unreliable information regarding online brand building in Fintech Crypto Blockchain world. Part of the research and implementation is directly sourced from Dr. Rezun doctorate dissertation “Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness”. The case study describes an actual live project starting in October 2017, so the findings and the technology solutions are up to date.

blockchain, enterprise, adoption, private chain, public chain, DLT, 4thtech, digital identity, electronic data exchange, document notarisation

Online Trust

The case study describes how online trust for 4thtech brand was build, which components are crucial and how to use them.

Content Network

The case study describes how online publishing content network for 4thtech brand was created, which social media channels were used and how.

Perfect Content

What is the appropriate content format and which Social Media channels should be used for content publication and distribution in order to have a positive effect on brand performance?

The Technology

To achieve online recognition, the right technology must be implemented. Case study dives into WordPress usage, SSL importance and perfect hosting solutions.

The Security

The online world is a new frontier offering unlimited possibilities, but at the same time, this world is full of predators searching for their next target. Case study dives into security threads and solutions of the online project of this magnitude.

2019 Project Case study by Dr. Tali Rezun

Vault Hotel Ljubljana – Establishing Booking Independence with Online Presence, Brand Positioning and Trust

This case study deals with building hotel online presence, trust and brand positioning. The case study was constructed as an answer to a lack of available information regarding online accommodation presence and positioning. Part of the research and implementation is directly sourced from Dr. Rezun doctorate dissertation “Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness”. This case study describes an actual live project starting in February 2018, so the findings and the technology solutions are up to date.

Keywords: small hotel, small hotel quality, small hotel success factors, city hotel, boutique hotel

Online Trust

Online trust is very hard to earn, but it is an essential component of the online hotel industry. The case study shows how an online trust model is built and how to use it.

Content Network

To be successful in online hotel brand positioning, the ability of content publishing and distribution must be available. The ability to spread, publish all the novelties, special offers and all the events surrounding the hotel in question is a must.

Perfect Content

Build your brand and online trust with high-quality content and share your unique knowledge and expertise. Case study displays different content examples suitable for the online accommodation industry.

Online Brand Equity

The case study describes the knowledge, dedication and culture required behind establishing a brand equity and SEO campaign.

The Technology

To achieve online recognition, the right technology must be implemented. Case study dives into WordPress usage, SSL importance and perfect hosting solutions.

The Security

The online world is a new frontier offering unlimited possibilities, but at the same time, this world is full of predators searching for their next target. The case study also dives into appropriate security to manage online accommodation business.